26 Harmful SEO Techniques
Black Hat SEO is really gone. Think about it.
However, dubious backstage techniques are still alive and well in the SEO world.
If many SEOs and webmasters deliberately did not try to deceive the search engines, then bias can not be an excuse. Using these techniques to drive search results will certainly damage your site, whether you intend to mislead or not.
This article will guide you through the 26 most common SEO techniques still used for ranking.
Bad և negative.
These techniques ությունները strategies can be used without your knowledge, as mentioned above և they will not damage your site ranking. These are probably the most restrained actions as they are usually not done on purpose և can not improve your site ranking, at least in the short term.
Very bad և negative.
These tricks and strategies that you probably know are not so clumsy, but you are ready to look for another method. You may notice an earlier increase in search engine rankings using this technique: strategy, but you can be sure that you will end up spending a lot of money.
Absolutely angry.
You know this's totally wrong, but you're still doing it! The temptation to hurry up is too much for you և you can not seem to stop yourself. Always remember that your site will be penalized by Google or another search engine. Be prepared for a good, complete de-indexing of your site or, ideally, a bad ending.
One or all of these 26 strategies can lead to serious problems for Google, no matter how you classify them. And unfortunately, Google is not going to ignore the reason.
Please take a moment to review this checklist to understand exactly what to avoid when optimizing, improving, and managing your website.
Create rich keywords և short content.
Writing short, concise content for Panda that focuses on specific keywords can help you rank high. Not so much today. The use of keywords is still necessary, even useful, and the keyword density really needs to be secondary to create great content on the page that fully supports the topic.
Guest blog service.
A guest blog can be extremely useful for growing your business and increasing its reach. But having a guest blog on low quality or irrelevant websites to sell backlinks is bad և can cause big problems for your site. This is a good example of how any guest post spam fines the entire site.
Sales links.
Publishers are often looking for ways to monetize their websites, and's probably the easiest way to get links. Typically, a business or organization asks a publisher if they can buy advertising space, after which they indicate that they need a contextual link with relevant content. This is called advertising marketing if you want to, but as long as it gets there, the search engine thinks it's a link scheme.
Purchase links.
If you still do not understand, reading paragraphs 3 և 4, selling links that reach your ranking is considered SEO SEO. The same goes for buying the following links: New or inexperienced web publishers may not understand the technical issues with linking to your test site properly using rel = "no-tracking"), so please let them know. Do not take risks with the purchased link. This, of course, is not the value of possible long-term results.
Links to Product Reviews That Cross PageRank.
Another common process is getting free products և services for your website feedback. However, according to Google, "sending a" free "product or service to a person for the purpose of creating or adding a backlink is called a link scheme or link scheme. To avoid these tricks, just include the rel = "do not follow" attribute in the URL link to avoid any redirects.
Re-optimized internal links.
An internal link is required to distribute the link value on your site. But over-optimizing these links using keyword-rich anchor text can easily lead to big problems. Use natural language that your visitors can understand, rather than focusing on the keywords և phrases for which you want to rank the content of the page.
Fill in the keywords in the alternate image tags.
Hardly anyone is interested in what you type / write in the image replacement text, so it 's usually good to put the right keywords in it, right? Bad Or it's probably not going to be penalized, it's going to be very annoying համար annoying to your obviously limited users և it probably won't do anything for the site SEO.
Excessive Feedback Optimization - The same goes for your managed backlinks (for example, visitor biographies or even press releases). Use natural or organic anchor text that can capture visitors with clicks.
Link exchange.
The search engine wants to find a natural, organic link to the profile և Mutual links created over a period of time simply do not match the user's profile. Instead of trying to link transactions / exchanges, work on creating quality content on the page that naturally attracts links.
Buy positions on low quality directory sites.
Backlink is not done in the same way. While buying feedback from a quality editorial directory without backlinks can be quite acceptable, paying for a backlink from a versatile directory site, which is naturally much more focused on SEO than the user's understanding, can directly cause problems.
Use inappropriate keywords only to classify.
Content marketing requires a constant flow of visual and written content, and getting technical can be intense. To achieve these goals, some internet marketers try to include irrelevant or irrelevant keywords in the content of an existing or new page just to classify all those keywords. In the past, Google has had great success in identifying the actual theme of a web page using secret semantic indexing, which means that this method is unlikely to work in all cases.
Manual (non-automatic) rewriting of the article.
Automatic rotation of many articles / contents has been found, this is definitely a hat. But manually (non-automatic) rotation of objects is done ALL TIME, but we rarely discuss it. It includes manually editing the subject of the message ստ receiving current messages, text snippets և, possibly using experiments to create a fresh new message. But the problem is that many of these related articles / content may become monotonous due to the copy penalty. Instead, think of these as actions that you must take on a regular basis to buy fresh, original content.
Giveaway meta-keyword.
Meta keywords will not impose any penalty for over-optimization, they will not do you any good when it comes to your site positioning. The same goes for the meta description of your site. Although Google does not use your page content description for rankings, it serves as your ad text in search engines. Make sure you describe the content of your page accurately in an engaging and interesting way.
Abuse or abuse of extended sections.
Advanced sections can be an effective way to get more search engine results page (SERP). However, using unrelated sections for your website or webpage can result in a systematic spam penalty. Including advanced sections, make sure you choose one that best matches the content of your page (for example, do not use the section unless your web page really has notifications).
Spam links.
The links below are great for driving traffic to your site. But some sites post signature links that are more about ranking specific keywords than providing user-friendly interaction. Wonderful rule. If you include a URL / link in the signature because it really benefits your site, do it now. If you only link to site rankings, please remove it. And in general, avoid any outbound links at the bottom of your site… Moz's Cyrus Shepherd texts. "Do not create external links in the footer. No. I'm not going to delve into the reasons. Do not do that.
Suits :
This strategy opens one version of the site for search engines and the other for users. For example, Google sellers display Flash content to end users by providing specific text only to search engines or displaying HTML content to search engines (as it has nothing to do with human traffic).
Bait և change old.
This usually requires waiting for a web page to be indexed, categorized, and then replaced by a completely different web page. This will likely temporarily increase your ranking of irrelevant content, but Google will probably find it eventually. This tactic can also increase your site's bounce rates, creating the benefits of this nominal method.
Automatic (non-manual) rewrite / article promotion.
Go to Google և enter "article rotation" in Google search bar և you will find comprehensive online և offline tools that will automatically rewrite / promote the content of your existing page. The quality of these attributed articles leaves a lot to be desired արդյունքում as a result of such attributed / attributed content your site may still be blocked due to duplicate content.
Doors / entrance web pages.
Web pages created specifically for keyword classification to direct visitors to another web page. The problem with this strategy is that darway / web login web pages provide less useful content և usually produce lots of (redundant) pages that check all the top positions of the keyword.
The link was recorded "then" translated.
These are the strategies by which a website enters URLs / links to a specific post or page, then translates the content of the site into a much more business-oriented one. For example, they can create a great blog or article that usually gets a lot of backlinks and then include, rearrange or completely modify the web page to promote the product or service.
Different content for search engines that users.
If you use WordPress, your comment links probably include nofollow attributes. This will give the search engine different content from the user. Instead, search engines see a barrier to intrusion. Using the White Hat SEO method, we are talking about PageRank engraving / toning. Almost all social application apps do this automatically.
Hidden text.
The use of invisible context on the site is 2,000 years old, but surprisingly, it still happens. This concept consists of hiding keywords on a web page, filling in the color of the text, placing it in the background, or coloring the text off-screen using CSS (this is only visible to search engines).
Hacker sites.
When hackers hack websites, security experts tell webmasters that they may have noticed a vulnerability. Everyone faces similar problems. I just received an email notification from someone warning me to update my WordPress site. This is a great idea that I believed in.
Capture a domain or website.
One tactic, also known as cybersquatting, is to register new domain names when it comes to selling those domains to a company or individual who owns a trademark on that domain name. These strategies can also include typos, that is, the registration of new domain names, which often contain common brand term typos.
Clean Website Content - This strategy is exactly what it sounds like.
remove content from one site և publish it to another site. The reason for this tactic is to attract search engine visitors to the content of your choice, then increase the revenue from traffic that clicks on AdSense ads or other PPC (pay per click) ad platforms.
Create a webpage to cross-link between websites.
A web club is just a few related websites. While the web link is not bad at all, it is designed for the specific purpose of improving search engine rankings, which is simply transformed into a different link scheme.
conclusion
While there are other Black Hat SEO strategies that I have not covered in this article, these are very comprehensive strategies from the most common listings. Keep in mind that while these techniques can increase your site traffic in the short term, they can damage your site's reputation and reputation in the long run.
Exclusive note. If you've suffered a reduction, here are 12 steps you can take to improve your website / blog with all the Google's types of penalties I've collected to recover and overcome Google's difficult penalties.
Focusing on creating a consistent stream of the highest quality content can be a daunting task, but I think long-term SEO techniques և the benefits of traffic are well worth it.